12 Sneaky Ways to Convert Someone to Paleo

Hey y’all. I’m still in Texas but as you can see from my y’alling I am in total Texas mode. Paleo FX was awesome. I had a great time and have met so many wonderful people. In the meantime I have a GREAT post for you.

I get a TON of questions and comments from people who have a spouse or partner or friend or parent who just won’t give this Paleo thang (said in my new Canadian-Texas accent) a try.

My pal Alison Golden has been working her “evil Paleo magic” on her husband and it finally paid off. He is now living a Paleo lifestyle. She shares the details below. It’s really freaking awesome.

The one suggestion I would make is this. Sometimes people tend to read posts and take them literally within the context they are presented. While she is talking about her husband, the ideas and principles she discusses can be applied to ANYONE!!

Steal shamelessly from her post and see how you can apply it in your life. ENJOY!

*****

My husband used to get on my nerves.

He’d read the dessert menu, then order just a cup of coffee. He’d eat just two squares of chocolate from a bar. He’d manage to stay away from the buffet table all night.

I can’t tell you how that level of restraint irked me.

Me, the sugar addict who’d preferred her cupcakes with a 2:1 ratio of frosting to cake. Me, who once had an economics teacher explain the law of diminishing returns by using the example of eating three Mars Bars. I always remembered that fondly whenever I ate multiple Mars Bars. Me, whose idea of a treat was a one-pound box of Sees chocolate and no-one looking.

But when I went paleo and stopped eating this way, I started to notice something.

Buckets of ice cream started disappearing on their own. Cookies, stashed away on a high shelf, would disappear too. I wasn’t eating them, the kids weren’t eating them. Soooooooo….perhaps my husband wasn’t quite so strong-willed after all?

Perhaps the sedentary work combined with late-night snacking was the reason the latest family photos with him in the frame had yet to make an appearance on the dresser?

I’ve been married nearly 14 years. I know my husband well. I can be very stubborn and stubborn people often marry other stubborn people so we are perfectly matched. I knew he wasn’t going to be easily persuaded. Plus, he’d seen me go through so many diets even I wasn’t going to make much of this paleo thing until I was sure it would work.

He’d seen it all before and I couldn’t stand the prospect of barely suppressed eye-rolling or the ‘What are we going to eat for dinner today?’ type of questions that would ensue if I did.

So I kept quiet. Mostly.

18 months later, my husband strikes up conversations with other paleo people – strangers in the street! (How does he do that? I’ve never met anyone who’s paleo besides me.)

He’s read both The Primal Blueprint and the 21-Day Total Body Transformation book twice. He texts body hackers and exchanges protein shake recipes. And he installed a pull-up bar in our bedroom.

Suddenly, New Pants

Now he’s gone out and bought new pants.

So how did this conversion of near religious proportions come about?

Well, apparently, it was quite sudden. He hadn’t shown much interest in what I was doing at all. He even called it ‘a fad.’

Then one day, just before the holidays, I shared a Marks Daily Apple success story, (No, it wasn’t Dean’s but it was equally as impressive.) And that was that. He switched over to paleo at the end of that article. Just like that.

Except I doubt it was quite that simple.

You see, over the previous 15 months, I’d quietly been doing my paleo thing. Seemingly solo and successfully. And in order to preserve family harmony (and to protect myself from ridicule if I gave up the whole idea,) I’d insisted on very little change from anyone else.

But now as I analyze it, I realize I had actually set up his conversion perfectly, and that changes were going on under the hood. The MDA success story was simply the tipping point.

So what did I do? Well, I’ll tell you.

I didn’t want anyone to mess up my plan. I didn’t want my stress levels to rise. I didn’t want to be laughed at.

So I focused only on me at first. I was selfish. I put my needs first. And I certainly didn’t try to actively convert anyone.

And slowly over time, our house became paleo-friendly. More and more paleo aspects entered our lifestyle, not just food, but things like how we spent our time, what we watched on TV, how we organized our home.

The kids got calmer, lost weight, got outdoors more. And one of my sons was finally transformed after years of back and forth with his diet.

Almost by osmosis, my husband became 60% paleo. Maybe more. Then when the success story came out, it provided the little nudge he needed to take it to the next step by rejecting the old way and embracing the paleo path.

Here’s what I did:

1. I put myself first

At first, I only worked on me. I didn’t think about changing anyone else. I observed my own behaviors, bought my own food, ate separately sometimes if I felt it necessary. I didn’t worry or concern myself with anyone else’s health habits but my own. Over time, I realized I had more influence over my kids eating so I altered their diet but I left my husband’s choices well alone. I also let him make his own food if he wanted something non-paleo. He made his own breakfast and lunch.

2. I managed my own stress

I am an emotional eater. I eat when I’m happy, when I’m sad, to bring myself up, to calm myself down. I would envy women who’d go through periods of stress and lose weight. I just gained, no matter what. So changing my eating behavior was also about managing my stress.

I slept when I needed to, I followed my interests, I took time to exercise. I did whatever I needed to plan and prepare my paleo food, to stay calm and centered. I self-soothed. But not with food. :-)

3. I didn’t offer explanations

When people debate with me about paleo, I get anxious. It’s like I gasp for breath while they are hammering me with their non-paleo arguments. So I stopped talking about it. I just quietly went about my business. I didn’t give my husband any long speeches about what I was doing or why. And I just didn’t get into those situations where we could be entrenching ourselves into position, one for paleo and one against, that are then difficult to back away from.

4. I let myself be imperfect

I gradually dropped serving non-paleo food. I didn’t want an out-and-out rebellion on my hands. That would have made me nervous, constantly anticipating the next battle and potentially stalling my progress. I needed to keep calm and have time to experiment. I dropped the carbs with dinner, halved the amount of bread I bought, and stopped providing dessert on a regular basis. That was all I did for six months.

5. I built a network

I don’t know anyone who lives near me who eats like I do. Not a soul. So I networked online by reading blogs, commenting profusely (Dean politely called it ‘a talent’ – I think it’s more that I am wholly opinionated and can’t keep my mouth shut :-) ) and blogging.

I had this need to learn all things paleo, to test the theories out, to feel normal about living this way. I couldn’t do that in my day-to-day life unless I excluded my husband. It was a necessary but temporary part of my process.

6. I patted myself on the back

I told myself over and over that I was ahead of my time. That I was the smart one. That, in time, people would be eating the way I was and it would be the healthy normal. In the face of doubting or complaints (my own as well as others,) this stream would go through my head.

7. I asked for what I wanted.

I wanted non-paleo food crack limited in the house. To have it always around me was very difficult. Like an alcoholic living around alcohol. My husband would come home from swanky business cocktail parties with mini-cheesecakes and enormous brownies. He would buy tubs of ice cream and stash them in the freezer.

One day, I simply asked him not to bring them home anymore. He stopped. He had relapses would ‘forget.’ He once brought me three pounds of chocolate back from a business trip. After I’d eaten them and felt horrible, I asked him to bring me back a scarf or a T-shirt next time.

8. I didn’t buy food for him when I went grocery shopping

I would ask myself if I thought it was unhealthy, then what was I doing buying and cooking it for the person I loved? So I stopped buying it. It helped me stay on the wagon, made me feel better and caused my husband to slowly lose his own addiction to carbs.

Eventually I stopped buying non-paleo food like bread and peanut butter altogether. His response was to go out and buy it himself for a while but he began to investigate other options to his standard lunches. When he finally tipped over to paleo, most of the change had already occurred.

9. I risked his hurt feelings

One evening he wanted to go out for a Chinese meal. I don’t know about you but I can never find anything paleo that I want to eat on even the largest of Chinese restaurant menus. And I am always tempted by the fried, sweet, dishes. So I refused to go. Not rudely or argumentatively, I just stated it. He was a little disappointed and I offered he take the kids without me, but in the end, with some brainstorming, we came up with an acceptable alternative.

This way, I think my husband learned to see that I wasn’t unreasonable and that while there were boundaries I wouldn’t cross, there was sufficient flexibility for a solution that he could be happy with. He can eat Chinese with his mates, after all.

10. I refused to be a servant

I did not cook two different meals, non-paleo for my spouse and paleo for me. What am I – a short-order cook? He ate what I cooked and if he wanted anything different, he made it. It sounds tough but it’s really about treating one another as adults. The biggest resistance was with hamburger buns. I headed off that complaint by replacing the bun with an egg. Tip: I’ve found replacing a non-paleo food item with a paleo one to be more helpful than just removing the non-paleo item.

11. I wouldn’t eat his cooking

Occasionally my husband would offer to cook dinner. My first question was always, ‘What will it be?’ and inevitably it would be something with rice or pasta. I would accept his offer, thank him, but not eat the non-paleo parts of the meal. I had to keep on track and I had to demonstrate I was serious (builds respect.)

Perhaps because I ate what I could and had ‘thank the the cook’ as a fundamental family value (no matter what was cooked,) he never flipped out or complained that I was only eating part of the meal and over time he stopped simply putting non-paleo food on my plate. And he even started asking for suggestions.

12. I gave my own food greater priority.

At first, I didn’t hide non-paleo food, exactly. But I did give it a less prominent place on the shelves. I tucked it out of the way. No more! It wasn’t long until our fridge and freezer had shelves designated for non-paleo food. These are not the shelves you immediately see on opening, they are further down near the bottom. Jam, jellies and sauces are in the door shelves making them less prominent.

In the pantry, high shelves, drawers in low-trafficked areas of the house would store cookies and cake. The main eyeball areas would house my food. On walking in my pantry (whose shelves are pretty bare these days) you will see nuts and spices dead ahead. Baking items are higher up and lower down.

I even piled bags of sunflower seeds on top of the boxes of cake mix in order to stop the enticing images depicted on the boxes from burning themselves into my brain. And although I did this for me, the effect of this on my husband was that he often forgot we had these items, too.

You can’t really change others

I think the simple fact that I never expected my husband to change to paleo was the key. For reasons that confound me, I have never been successful at inciting some change in him from verbal persuasion alone. I have no idea why, I have been totally right on many an occasion! But I have no particular insight into the workings of the male brain.

I simply did what worked for me, what would get me closer to my goal – the natural outcome of which was to get my husband to the brink of paleo. From there it was but a gentle poke to get him over the line.

So what are your take-aways from this post? What three ideas could you, as Dean often says, “steal” and apply to your own paleo journey? Let me know in the comments and I’ll get back to you! :-)

Alison Golden has two kids, two cats, but only one husband who thankfully agrees with her on everything, eventually. She blogs about living paleo in a non-paleo world over at PaleoNonPaleo.

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Quit beating yourself up

Note: This is a more general post about learning to forgive ourselves. It is dedicated to all of you out there who think you are the only one who struggles or makes mistakes. You are not alone my friends.  Allow me to share some of my “finer” moments in life to show you sh*t happens to the best of us Paleo related or otherwise.


We have all had moments of pure genius; moments where we were so damn smart it made us giggle like a child, awkwardly high five our closest neighbor or commission someone to erect a statue in our likeness [or is that just me?]

You know, like the time we bypassed the telephone directory by hitting zero (or was it 9?) and instantly getting a real live person to talk to.  Or when we discovered that rebooting our computer solves about 99% of all computer issues. Or that time in trivial pursuit when we were the only one who knew what arachibutyrophobia was. (If your genius has taken today off then see answer below.)

But we also have days where our genius is nowhere to be found.

  • days where you know that if aliens were looking for intelligent life to abduct and probe, you would not be selected
  • days where your IQ should come with a sticker that says, “70% off”.
  • days where the family pet is the smartest one in the household and she knows it.

For a university educated dude, I have had them more than I care to admit. There was…

  • the time I offered to move a friends family vehicle and backed it straight into a fire hydrant ripping off the bumper causing $1200 damage.
  • the time I washed my new black running shoes with my whites/soon to be blotchy grays (first time doing my own laundry).
  • the time I locked my brother and then my dad (two weeks later) into my house when I went to work (I forgot-twice- that the deadbolt can’t be accessed from inside the house.)
  • the time I locked my keys in the trunk of my car and had to wait two hours for road assistance to come and let me in and then I went and did it again the very next day.
  • the time in Colombia where I got “robbed” of all my money because a pretend undercover cop told me he needed to check to see if my money was registered and-sigh-I believed him
  • the time where I withdrew $80 from the cash machine and walked away without taking my money. I did the same thing again two weeks later with the same amount.  I learned my lesson-I no longer withdraw $80 anymore.
  • the time I submitted a resume only to realize I forgot to change the name in the template I was using.  Unfortunately, Benjiro Hiromasa never did get that teaching job, but they were very impressed with his English skills.
  • the time I had my $2800 laptop stolen out of my car because I left it on the passenger seat with the door unlocked and the window wide open.
  • the time I left my my dorm room in my final year of university forgetting to remove my pimple cream…I looked like I was encased in a full facial cast
  • the time I pulled off the highway to grab a few zzzz only to forget to turn my lights off thus draining my battery and stranding me in the middle of nowhere.
  • the time I took the subway home from the movie only to realize I had actually driven there.
  • the time I left my brand new running shoes I had just bought on the bus.
  • the time I got pulled over for making an illegal right turn by a cop on a frickin’ horse. To add insult to injury I had to wait about 3 minutes for him to literally back the horse up to my window. I then had the pleasure of watching the horse decide it was time for a bowel movement. It only cost me $100 for that freak show.

The reality is we have done some pretty stupid things in our life (maybe not as many stupid things as me though) and the truth is there are many more to come.

But here is the thing we need to remember.  No one wakes up and says, “I’m going to do something really stupid today.”  But you know what? We still do.

What is important to realize is that our really stupid mistakes were our best decisions we could make at that particular moment. Hindsight may tell us otherwise, but at that particular moment in time, that is the decision that seemed best based on our experience to that point.

So chalk up that boneheaded move to experience and know you probably won’t make that mistake again. I have and it has worked wonders.  I don’t leave money in the bank machine anymore.  I no longer lock/trap people in my home.  And I never leave home until I am sure my money has been registered.

So cut yourself some slack and quit beating yourself up.  We all have moments of utter stupidity, but that just makes our moments of genius even more spectacular.

Now go make shift happen,

DD

ps…trivia answer:  a fear of peanut butter sticking to the roof of your mouth.

Top 9 reasons to be part of a powerful Paleo community

There are a lot of misconceptions out there, especially when it comes to this idea of belief.  Many like to say that if you believe you can achieve.

There is only one small problem with that. What if we don’t believe?

I mean how do you tell someone who has tried 15 different diets and failed at them all that they just need to believe this next one will work.

No one in their right mind would believe that.  They would certainly hope that is true, but a much larger part of who they are definitely wouldn’t belief that this (Paleo) is going to work.

Here is the thing with belief. You don’t just magically have it one day because someone who doesn’t understand change tells you must have it to achieve.

You build it over time.

And the best way to build it is to belong to something that is bigger than you…a thriving community that is committed to the change you are looking to make. Because it is through belonging, that belief is nurtured.

The image below accurately depicts what I believe to be a more accurate assessment of where belief fits into the hierarchy of transformation.

And it all starts with belonging (community) which then leads to the building of belief. Once we believe, then we become. But belonging is crucial in the beginning when our belief is lacking.

Below are 9 additional reasons why you should be part of a powerful Paleo community.

1. Triggers possibility…

The biggest challenge we face is that we don’t believe we can create the change we desperately want to create.

The truth is most people who turn to Paleo do so out of desperation.  They have tried countless methods to lose weight only to be bitterly disappointed each and every time.  I get it. I have been there. I came to Paleo with a sense of guarded optimism. There was a part of me that was really excited, but a larger part that was like, “Seriously, why are things going to be any different this time.”

But when you immerse yourself in the right community, you will gravitate to a few individuals who will trigger something in your brain that change is truly possible. And once that happens, your world of opportunities opens up completely.

2. Exposes our blind spots…

The truth is we are the way are because of how we think about ourselves. We just don’t realize that is our problem. We can’t change how we look until we change how we think.

I went to a seminar a few years back and one of the slides they showed simply blew me away.  I couldn’t stop thinking about it, it had that much of an impact on me. I have recreated it for  you below (shameless plug, but I talk about this more in my upcoming book, Make Shift Happen. It is actually listed on both Amazon (book cover will be different however) and the biggest bookstore in Canada, Indigo. It’s all still a little surreal to me though.)

Our real growth is located in the bottom right quadrant.

And that’s where a carefully crafted community can be hugely beneficial.  If you surround yourself with the right people then they understand that part of their responsibility to your growth is to point out things about you that you don’t know.

It’s not easy. It’s not fun. It can be down right painful at times, but it’s imperative to our success that we surround ourselves with sources we TRUST who can educate us on who we are being.

3. Creates a sense of belonging…

Don’t kid yourself, the act of belonging is really important to the human species. In fact, belonging satisfies one of our most basic primal needs. We have lived in communities or been part of a tribe for millions of years. We are GROUPISTS at our core. It is hardwired into our gene expression.

So the act of trying to solve our weight problem on our own goes against our basic hard-wiring.  We have always solved our problems within the context of a group or tribe that is committed to our well-being. And yet in the 21st century we attempt to tackle this HUGE problem (no pun intended. I’m not that clever :-) ) on our own.

Someone on the blog left his comment a few months back and it accurately reflects what happens to most people who attempt to go Paleo: ISOLATION!

While Paleo continues to grow in popularity, it is still considered by most to be that “weird caveman diet.”   As such, many of those closest to us can’t, for whatever reason, wrap their head around what Paleo truly is.

This is tough. Damn tough in some cases because often times it is the people we most want to have join us on this remarkable journey to improved health that just don’t get it.

So it’s important we find our sense of belonging somewhere.  If you read Kristy’s story last week (if you missed it you can read it —> HERE) she built in several layers along the way.

  • initially she used her Facebook friends
  • then she was part of a group called TOPS
  • the final piece of her puzzle was laid when she joined crossfit

Now the message here is not to go out and join a crossfit box (unless it is something you want to do of course).  There are many ways to create a trusting community that is committed to its members. We each need to find the one that works for us based on our own set of circumstances.

Trivia Question: Where do I get my sense of belonging. Leave your answer in the comment section below.

4. Builds strong bonds…

I have met some amazing people since I stumbled into this Paleo world. I have mentioned Kevin Cottrell (organizer of Paleo Fx) on a few occasions now (almost sounds like a bromance going on doesn’t it). He has become a great friend and we are going to be launching a few new projects in the next month, which by the way, YOU ARE GOING TO LOVE.

I had the great fortune to meet and chat up Shirley McLean who is the owner of the Facebook fan page Primal Fenix. She is a great gal doing some really fascinating things in the space.

I have spoken with Abel James over at Fat Burning Man 3 or 4 times on Skype now since he interviewed me.  He is just a good dude who is really committed to helping people. How can you not want to be around people like that.

And lets not forget about some of the wonderfully amazing people on Being Primal that I have had a chance to talk to and exchange emails with. There is Gino De Blasio who speaks like 84 languages (actually I think it is 6), Michele Ducote (who has lost over 100lbs and counting), and Steve Bonfante (who leaves an insightful poetic comment on almost everything I have posted either on the blog or my Facebook fan page) just to name a few.

When you position yourself in the right community, you will build relationships that will forever change not only how you look, but who you are being.

5. Creates accountability…

The sad fact is humans are experts at finding reasons to justify their horrific behavior.  That’s just the way we are. We can come up with some pretty clever reasons to explain why we do what we do. The problem however is that it is a killer for anyone trying to create change.

The right community can be invaluable for helping us squish the justification gene we possess.

Kristy mentioned in her story that when she misses a workout she will get a bunch of phone calls and text messages inquiring about what is up.

When we know we are being watched and are being held accountable, our behavior changes for the better.  Accountability  gives us our greatest gift: CONSISTENCY. Once we consistently do that which we must, change begins to happen.

6. Provides support…

We all need support, especially when we are most vulnerable and being overweight is DEFINITELY one of those things that leaves us vulnerable.

So we need to be surrounded by those who will cheer us on when we are struggling, pick us up and encourage us when we fall and help us celebrate when we have reached significant milestones. A great community does all 3 amazingly well to help us CRUSH our vulnerability.

7. Creates a new identify…

A great community functions exactly like a great brand. It helps us to aspire to something greater than our current view of life. Why do you think every dude who hits his mid-life crisis wants a convertible Corvette? It’s all about identity.

Regardless of what you think of Obama’s track record while in office, his political campaign was brilliant because he helped galvanize his supporters by creating a new identity of what was possible. It worked because it got him elected (staying in office will be a bigger challenge me thinks.)

Finding the right community does just that. Anchored by your new peer group tt inspires you to think differently about yourself and that is EXACTLY what is needed when we are looking to transform how we look.

8. Changes our behaviors…

-Matt, Being Primal subscriber-

There are a lot of myths about how to succeed at Paleo. But hearing something from a group of your peers has far greater impact than hearing it from someone like Mark Sisson or Robb Wolf. Lets be honest, those dudes come off as Paleo Superheroes to us regular folk.

The advantage of having information come from our peers is it helps demystify the struggle by tapping into their strategies and thought processes.

Think about how powerful it would be to ask how people deal with cravings and see 20 responses (almost all different) revealing strategies they have used to crush their cravings.  All of those answers would have the power to change our behavior. When we can do that, then we can change how we look.

9. Increases our happiness…

Do you know what makes us happy? OTHER PEOPLE.

Studies have shown that being part of a group the convenes regularly provides greater happiness than having ones income doubled.

It goes back to something discussed in point #3. We are hardwired groupists. One can then logically assume that being a part of a well constructed community or tribe will naturally make us happy.

Imagine the happiness a properly constructed community could bring you?

 A special offer…

About 5 months ago I wrote an article titled Harnessing the Power of Positive Peer Pressure.  Here is how I ended that piece.

It has taken me 5 months to figure out exactly how I wanted to do this, but NOW I KNOW and on Sunday I am going to be making a special offer to subscribers of Being Primal about a community specifically for YOU.

Trust me when I say this is going to be something that is completely different than anything else that is currently out there.

Enrollment to this community will be limited and my offer is going to be time sensitive so be sure to check out the video I post on Sunday. The video will be 100% Dean, meaning it will be equal parts entertainment and good quality information.

The video will be up on this site at 5pm EST. I will send you an email reminder as well. I’m super excited about this.

Until then my friends, you know the drill.

Go and make some serious shift happen,

DD

PS…if you are not on my list, subscribe to the blog using the form below. You won’t regret it!

 

Creating Positive Triggers: The incredible power of 3 simple words

So I asked the following question on my Facebook Fan Page this past week…

In 3 words, come up with a tagline that defines the journey you are on. It should embody exactly what you are attempting to do.

That prompted 128 amazing responses. I will share 50 of the most awesome ones below, but before I do, I’m going to delve into a concept called…

The power of 3…

There is something mystical about things being bundled into groups of 3.  In fact, it’s no accident that the number three is pervasive throughout some of our greatest stories, fairy tales and myths.

There were the 3 wise men mentioned in the Bible.

When you talk about comedy you can’t help but mention the 3 Stooges: Larry, Curly and Moe.  I have it on good authority that these were also the names of the 3 wise men, but I have been known to mix up my facts so take the with a grain of salt. ;-)

Many of our classic bedtime stories make reference to the number 3. There are…

  • the 3 little pigs
  • the 3 blind mice
  • Goldilocks and the 3 bears.

Movies and the rule of 3…

The clever ones in Hollywood understand just how powerful the rule of 3 is as well.

It is why all movie scripts are written as 3 act plays.

Great movies use the rule of 3 to capture the essence of their story

  • Sleepless in Seattle
  • Meet the Parents
  • Shakespeare in love

And Robin Williams taught his students this now famous motivational saying in the movie Dead Poet’s Society–>also 3 words…

  • Seize the day

The art of funny…

Most people may not realize this, but comedians use this rule A LOT in their comedy.

A good comedian understands how our primitive mind works and exploits the way it perceives expected patterns in order to throw us off…or in their case, make us laugh.

Look how Jon Stewart from The Daily Show uses it in this joke…

I celebrated Thanksgiving in an old-fashioned way. I invited everyone in my neighborhood to my house, we had an enormous feast, and then I killed them and took their land.

Brilliant authors use it too…

New York Times best selling author Jim Collins adheres to this rule repeatedly in the titles of his books, which have sold over 8 million copies.

Elizabeth Gilbert used this strategy VERY effectively with her best selling book…

And best selling author Tim Ferris has used the rule of 3 in both subtitles of his first two New York Times Best Selling books…

In The 4 Hour Work Week (this first book), he capitalized on the power of 3 by using the phrases…

  • Escape 9 to 5, Live Anywhere, and Join the New Rich

In The 4 Hour Body, Ferris cleverly used the exact same strategy…

  • An Uncommon Guide to Rapid Fat-Loss, Incredible Sex, and Becoming Superhuman

Recognizing genius…

The examples above illustrate deliberate acts of genius.

In each case, the rule was applied knowing that humans have an affinity for the number 3; that somehow words, ideas or concepts bundled together in groups of three are able to activate a deep-rooted psychological positive trigger embedded in our subconscious.

In plain English: the brain finds it relatively easy to grasp the concept of threes causing us to act favorably in response to the trigger.

As such, it might mean buying the book. It might mean seeing the movie. It might mean having a strong emotional connection to those people who use such tactics (ie Martin Luther King effectively used the power of 3 in most of his speeches).

Here is a perfect example to illustrate the point. One of the most effective marketing campaigns ever done in history, was done so by Nike.  You know where I am going with this right?.  What is their famous tagline?  JUST DO IT!

Being Primal connection…

The rule of 3 is powerful!! So powerful in fact that I have adopted my own rule of 3.  It’s the tagline on this site…

MAKE SHI(F)T HAPPEN

It’s no accident by the way that my tagline is 3 words long.  You see, I have been studying this idea now for some time (the rule of 3) because I have begun to see it everywhere (as stated by some of the examples above).

And while I didn’t invent the idea, I have yet to see anyone take the concept and apply it to personal transformation in an attempt to help people make some serious shift happen.

That’s where my gift lies. I’m able to take someone else’s brilliant idea (I have none of my own) and find extensions of use that others fail to see.

Me and the power of 3…

So lets take a look at at the role MAKE SHI(F)T HAPPEN plays in my life.

It is the TAGLINE FOR THE NEW LIFE I have begun to carve out for myself.  Everything I now do, the blog posts I write, the videos I make, the podcasts I record are all geared towards helping you make shift happen in your life.

It acts as an anchor (a positive trigger) to ensure I stay true to those things that help others make shift happen.  For example, I seem to be getting pitched more and more ideas now that the blog is growing in popularity. My mantra allows me to quickly disregard ideas that might be focused more on money than shift.

I use it to help me recover. When I do drift off course, I find that reconnecting with this anchor allows me to recover quite effortlessly now.

It is the phrase I repeat to myself when I find fear of failure is preventing me from taking the RISKS I intuitively know I need to take. When I find myself spinning my wheels, I use this as my way to align myself with my invented future. It acts as a positive trigger to get me to act on those things I know I must to make shift happen.

Putting the power of 3 to work for you…

So how do you put this to work for you.

Well first, you need to recognize that this is a really powerful tool you can add to your Paleo tool box to help you on your journey to transform how you look.

Understanding what makes you tick and how to influence that behavior is MASSIVE! But you need to act on it.

So here are a few keys to coming up with a powerful and highly effective personal trigger (mantra, tagline).

  • It needs to make a strong call to action (at least one verb IN THE PRESENT TENSE)
  • It needs to be something that inspires you (would you put it on a t-shirt?)
  • It needs to apply across multiple disciplines (meaning it applies when assessing a relationship, job opportunity or health issue)
  • It needs to represent a vision of your invented future; but something that seems impossible at the moment.

I have listed some real examples below to get you started on creating your own. DO NOT STEAL SOMEONE ELSE’S even if you love it.  Make this uniquely your own.

50 Examples…

  1. Body Strengthens Mind-Tom Reyes
  2. Key is Me-Susan Cullison
  3. Putting myself first!-Jo Ann Capp Huston
  4. Fear is Useless-Kristyn Wesdorp Wosneski
  5. Enjoying the Journey-Michelle Ducote
  6. Saving my life-Emily Miller Ordlock
  7. Health for LIFE!-Ali Hallam
  8. Never too late-Monika Breece
  9. Empowering my body-Beth Watt
  10. Meeting my potential-Stacey Bennett
  11. Eatin It Real-CaveLady Lifestyle
  12. Lean.strong.vibrant-Kim Greene Frazier
  13. Happy Healthy Strong-Amanda Reid
  14. All’s Not Lost!!! Manda Spot
  15. S.A.D. is BAD-Steve Bonfante
  16. Wide Load Narrowing-Maria Bontempo-Brennan
  17. Never give up-Rhoda Dorsey
  18. Stop Being Cattle-Patricia Prim
  19. Back to Nature-Naturally – It’s A Breeze
  20. Do Epic Shi(f)t!-Ryan Heeter
  21. Push my limits!-Jennifer Smallwood
  22. No more fear-Sara Widboom
  23. Figuring it out! Jessica DeAntonio Dipasquale
  24. Be the change-Andria Rose
  25. Happy, Healthy, Whole-Rachel Maria Cullar
  26. Believing in me!!!Rachael Kneisly
  27. Eat Play Live-Karina Micomonaco
  28. Strength. In progress-Denise Cross
  29. Finding my way-Marilyn Klucher Schmid
  30. Keep moving forward-Mark Huff
  31.  Set the example-Jennifer Nuno
  32. Working the sledgehammer-Jerry Brimer
  33. Strong, Focused, Satisfied-Steve N Cheryl Valentine
  34. Faster. Farther. Stronger-Sonia Martinez Ardeel
  35. I’M IN CONTROL! Audra’s Foodtopia
  36. Putting Myself First! (for once in my life) Megan Regal
  37. Lose the Fat-Sallie Nelson
  38. Eat. Sleep. CrossFit-Dana Pionk
  39. Breaking my limits-Tangie Prieskorn
  40. Sustain, then gain-Linnell Addis Gribble
  41. Better than yesterday-Derek Mouriz
  42. Keep it REAL!!! Dana Woodard Fowler
  43. Resolved. Unshakable. Thriving! Not a bad R.U.T. to get stuck in! Mike McGrail
  44. Prolonging quality life-Steve Willhoite
  45. Living with Sanity-Barbara Jo Fenton
  46. Making age irrelevant Andrea Heiland
  47. Rock my life-Jenn Whiteford Givler
  48. Becoming more awesome-Dawn Carlsen Green
  49. IN.FOR.LIFE-Theresa Thomann Haar
  50. Get Beatrice Mobile (Beatrice is his daughter who is has a condition which prevents her from being able to walk) – It’s why I do everything, why I’m losing weight, why I’m staying fit and why I’m eating paleo. She’s everything to me. Andrew Howden

Making shift happen…

1. Use the guidelines and examples above (any of them are in play) to create your own powerful 3 word mantra (Positive Trigger). Remember though, while 3 concise words would be nice, Ferris applied the concept using 3 phrases instead. So be creative and don’t be afraid to color outside the lines.

2. Create something you are so proud of that you would make it into a t-shirt that you would wear proudly. In fact, get it printed up on a couple of t-shirts. That’s what I did with mine.

3. Find creative ways to display your positive trigger. In fact, steal some ideas from Austin Kleon.  Austin does something called newspaper blackout, where he will takes a newspaper and blackouts the entire article except for a few choice words. These words then form their own motivational message.  Take a look at some of his work –>HERE and see if you could do something similar with your mantra.

4. Leave your tagline/mantra/positive trigger in the comments below.

Note: It takes time to come up with a great trigger.  So what you first come up with serves as a stepping stone for your final product. Be prepared to edit yours as you refine your vision of what you begin to deem possible.

Now go, make some serious shift happen,

DD

ps…I am excited to announce that next week I will be releasing the Pilot of my Make Shift Happen Podcast series.  Stay tuned for more!!