[Shift #9] Copy then customize: Steal shamelessly from the success of others

I’m going to turn this post however to my pal Nathan in a moment, but before I do, let me set this post up for you.

There is a lot to be learned from experience, but we could fast forward the success experience in our life, whether it be with changing how we look, work or live, by studying the lessons learned of those who have achieved what we desire.

The past 18 months I have been shamelessly stealing every great idea I come across. BUT the big difference this time around is I take the lesson and I customize so that it fits the context of who I am and how I life my life.

In other words, I make it uniquely Dean.

With that I am proud to introduce Nathan. Nathan emailed me a few months back and shared his story. He had managed to take a body that at one point ballooned up to 280+lbs and transform it into a chiseled 190lb masterpiece.

When I saw his pics I was like, “Holy Crap!”

Might I suggest you read this story with a pen and notepad at the ready so you can write down the valuable lessons he is going to share. They will help you greatly on your journey.

So enough from me, let me pass you off to Nathan! Enjoy!

*****

Sometime around Easter 2010, I realized that I had been focusing all of my time and attention to my career, and completely ignoring my personal fitness level. As you can see from my picture below, my level of health had gotten out of control.

In addition to looking like a slob and being embarrassed to take my shirt off in public, I also found that I would tire easily and become winded when trying to do simple tasks, such as taking out the trash or even tying my shoes. It was at that point, that I had an epiphany.

You see, in addition to being a loving husband and busy professional, I am also the father of three wonderful children. And, as if that weren’t enough, my 5-year old daughter was born with Down syndrome. After a period of internal reflection, it dawned on me that I was no longer living just for myself. I had a group of special people relying on me to be here for them. And, my daughter, in particular, needed me to stop being so cavalier about my health (and, in turn, my longevity) and pull myself together.

It was with that stark realization that I decided to make a change.

In May 2010, at the ripe old age of 34, I knew that I had my work cut out for me. As a former college football player who had spent eight long years away from exercise and transitioning entirely to a full-time desk job, I saw my playing weight of 285 migrate south – from my chest and shoulders, ultimately settling around my stomach and love handles. I weighed approximately 280 pounds, and my body fat percentage was somewhere north of 30%. As you can see from the photo above, I was not a pretty sight!

One night, I looked into the mirror and couldn’t believe what I had become. I knew I had to do something, but I didn’t know what (I didn’t want to go to the gym because, let’s face it, I was embarrassed).

Late one night I saw an infomercial for a popular workout regimen on television and was impressed by the energy, the fact that I could do it inside my own home, and – most of all – by the amazing “transformations” of people who looked similar to me. I had to try it! Before I committed to the program, I did my homework and researched others’ success stories thoroughly. I formed a plan, I was ready to go and I was excited!

Day One came and the exercise program knocked me straight onto the ground. Day Two, same thing. Day Three, same thing, etc. It was difficult, no doubt, but I could tell that a change was underway. I struggled through the workouts those first thirty days, never giving up, no matter how sore I was or how tired my body was telling my mind I was. I persevered. During the next thirty days I started to get a handle on the program, and as you can see from this photo, it worked.

I got VERY lean, however, dropping from 280 pounds to 195 pounds in a manner of about 4 months. Due to the nature of that program, and my lack of knowledge about proper nutrition, I didn’t add any quality lean body mass, and actually turned my physique into that of a marathon runner.

Once again, I was NOT where I wanted to be. Being a relative “newbie” to working out for mass, I decided to do a second round of the workout program, but attempted to modify the schedule to drop some cardio and incorporate more resistance workouts. I gained some additional definition during that period, but my weight stagnated at 198-201 pounds.

At that point, I realized that I needed to invest time researching nutrition and fitness from an overall standpoint to understand what was happening. I had been spoiled by instant results, and couldn’t figure out why my appearance wasn’t continuing to change at a rapid pace.

Since that time, I have spent the past couple of years experimenting with nutrition and workout programs in an attempt to continue making improvements. I think, from looking at the following pictures, that I have continued to make improvements, although the “mass gaining” is a much slower and more arduous process that the “fat burning”. So my journey continues…

Let me state that the confidence and sense of accomplishment gained by finishing two rounds of an extreme workout program and committing yet another year or so to growing and continuing to improve really cannot be described. Those who do commit to this type of change, and thereby fully commit themselves to overall fitness and nutritional improvements, will know that they are clearly in the best shape of their lives. I’m now 36 years old and can do things today that I never dreamed of at 26, or even 16!

As I said before, your blog posts, interviews, and podcasts have inspired me, and I would like to help you spread the word. There are many things I learned along the way, mostly through trial and error, that were crucial to my success. I now feel the calling to INSPIRE others to make a change and, through learning about my stumbles and struggles and successes, I feel like I may have something worthwhile to offer.

Lessons Learned…

1. Track everything and audit your results

I believe that the importance of this first step cannot be overstated. I suspect that many people will be amazed when they begin to actually track their fitness and nutrition habits. By way of example, when I began my journey, I did not closely monitor my nutrition habits. I followed general rules about eating fewer calories and focusing on protein over carbs and fat (which I now realize was too rudimentary to sustain any long term success). However, once I found the online resources for tracking food intake (first Livestrong, now using MyNetDiary), I realized how much I was ACTUALLY taking in from all sources. This led to many revelations (like when I realized that the “protein bars” I was eating had the same macronutrient profile as a 4 oz steak, baked sweet potato and handful of almonds, but without all of the additional ingredients whose names included were practically unpronounceable due to the seeming lack of enough vowels). There are now so many tools available that make this task so much easier, including apps, websites, and other technical gizmos, that no one should have a good excuse not to give it a try. It is a VERY enlightening practice.

2. Find your motivation and cultivate it

My motivation was easy. I knew that my daughter would likely need additional care and support throughout her entire life. If I was playing fast-and-loose with my own health, I would likely be doing her a disservice in the future. I cultivated that drive through several techniques, one of which I will share here. Early on in my journey, I began wearing a band around my wrist to serve as a constant reminder of my purpose. At first, it was a rubber band. Now I wear a Phiten band that looks a little classier than my initial approach. But the main point of that practice is to remind myself, every time I use my right hand (which, coincidentally, is my dominant hand that I use for most tasks, including eating) what and why I make the choices that I do.

3. Develop a plan to deal with others

I was surprised to see the many different reactions I received to my fitness transformation. I originally anticipated that the reactions would be generally positive. That has not been the case in most instances. From snide remarks made by jealous co-workers (“Of course Nathan won’t be having a donut this morning.”) to family members initially concerned by my change in habits (parents and in-laws were offended when I turned down something that had cooked or purchased), it has been a learning experience. I have developed a way to deal with these people, though. My main approach: Keep it simple and positive. I have found that trying to educate those naysayers often leads to more confusion and conflict. It seems many people don’t want to think about their bad choices. However, when I present my approach in a positive light (“I have eliminated processed and refined foods because it makes me feel better”), it is generally well-received (even if oversimplified). In time, many people will actually let down their guard and seek your advice.

4. Live your life as a science experiment

Decide what part of your life you want to change or improve. Research ways to affect that part of your life. Form your own hypothesis about what might work and why. Then, give it a whirl! One handy example of this approach is deciding to give up a certain food (e.g., grains or dairy) that may be causing a health problem. If you commit to running a one month “science experiment” on that change, the worst thing that can happen is that you spend a month without a certain indulgence and experience no change. Your only “cost” at that point is simply a month without a certain food. Form there, you can easily go back to living the way you were. But you may experience change. This is empowering and could motivate you to try other things (e.g., supplementation, fitness routines, other nutirition modifications, etc.). The proverbial snowball effect may take over. And, even if you don’t experience change, you have at least learned more about YOUR body and what works for YOU. I would add, however, that the tracking component is very important to this point. Many changes start small, and are not very noticeable to individuals, who are typically overcritical of themselves to begin with and can selectively ignore or refuse to accept that they may actually be making progress.

5. Patience is a virtue

The phrase “slow and steady wins the race” is very true when implementing change that is intended to have long-term lasting effects. Many changes are subtle, and slow to gain momentum. I learned this lesson the hard way. Once I started my fitness routine, I experienced significant weight loss in the first couple of weeks (which I now understand was due to a calorie deficit from nutrition and exercise that was actually unhealthy). That approach ultimately sent my hormones out of whack (another area where I have researched and learned MANY lessons). Since that time, I have slowly and steadily worked to rebuild my body. At times, the slower speed of “good change” can be maddening. Particularly when I have been spoiled by the seemingly fast results of my initial push. But I have learned that this slow, gradual change is healthier and, ultimately, more rewarding.

6. Know why you are deciding to make certain modifications to your routine

I fell prey early on to reading the internet and trying the greatest workout routine (P90X/Insanity), newest diet modification (no carbs of any kind/intermittent fasting/Bulletproof coffee), or amazing supplement (natural testosterone boosters/various herbs and powders). While each one of these may be fine choices to implement into your own personal program, one needs to first research and truly understand why and when to implement each. I came to this realization early when colleagues would ask me why I was incorporating a certain element into my nutrition or exercise routine. When I found that my answer was often, “because I read somewhere on the internet that it was a good idea”, I knew that I needed to spend more time understanding why I was implementing certain practices and make an informed decision as to whether and how it actually fit into my current fitness goal.

*****

So let me end with a few suggestions.

First, if you have additional questions for Nathan add them in the comments below.  Nathan will respond to any questions you have of him.

Second, make your own notes based on his suggestions and insights.  This is important on the journey.

Third, for those who are looking for additional motivation, I have three products available that may REALLY interest you.

1. Voicemails to the Unlived Life.  See more—> HERE.

2. NEW!  Lessons in Leanness: 365 days, 365 lessons, 1 new you??—> HERE!

To making shift happen,

Dean

[Shift #8] Learn to build your superpower(s): It’s easier than you think

To be successful in today’s world you need a super power; something that makes you stand out above everyone else.

The problem however is that the majority of us would concede that we don’t have that one specific skill or trait that would make us the best in the world in what we do, or at the very least, the best at what we do within the niche we inhabit.

And that is the myth that I want to squash today. My research shows that superpowers are not isolated traits. Rather they are an artistic blend of 3 domains.

When the right combinations of these domains are blended together, it is possible to create a super power so grand that you could conceivably become the best in the world at what you do.

Before we get to the case studies, lets breakdown….

The anatomy of a superpower…

There are 3 pillars.

1. Talent…

A superpower is predicated on a particular talent that you have. It could be the gift of…

• Writing
• Trend spotting
• Speaking
• Humor
• Number crunching
• Organizing of information
• Helping others solve elusive problems
• Simplifying complexity
• Teaching
• Crafting dialogue
• Excellent people skills
• Writing code
• Playing a musical instrument
• Amazing interviewing skills

There are two things I want to point here.

The first is that your talent could be a blend of several talents. For instance, my podcasts are successful because I manage to blend my humor, enthusiasm and my unique insights with my ability to be transparent and be 100% myself. There is NO ONE who can copy of all those things even if they copy my material. That makes me unique to my market.

It is the sum of our combined talents that make us irreplaceable. No one can copy exactly who we are. That is and always will be our competitive edge.

The second great thing of note here is that you don’t have to be the best in the world at your talent because this alone does not define your superpower. It simply compliments it. In fact, with the right blend, it is possible to posses an “average” talent and still dominate your niche.

2. Insight…

We have established that talent alone does not create a superpower. The second ingredient needed is insight. You need to find an innovative approach or idea that allows you to exploit your talent in a way that no one else has ever done.

For example, Linus Torvalds, is known around the world for the development of the Linux operating system, which is free to anyone who wants to download it. Tinvold is a programmer, but he is definitely not the best programmer in the world.

But he had a critical insight that allowed him to build his superpower. He opted to open-source the software development process so that any programmer in the world could contribute. No one in the world at that time had thought to combine those two ideas together (of course entire industries such as Wikipedia have been built off that model now).

That simple yet elegant insight changed his destiny as NO ONE in the world at that point at ever attempted to blend those two concepts together.

3. Innovation…

There is one final piece to the superpower puzzle. Talent and insight won’t put the SUPER in superpower. For that to happen a third piece must be added: innovation.

The ability to combine a talent with an insight and then link it to a technological innovation and use it in a way others never conceived is the final ingredient to the secret sauce that propels anyone to superhero status

The innovation tends to act as the platform that allows the idea to be spread. Innovation examples include…

• Youtube
• Udemy
• WordPress
• iTunes
• craigslist
• ebay
• Facebook
• Email
• Google

Case Studies…

While I would invite you to do this with any idea out that there that has captured your imagination, I am going to run through a few interesting case studies to illustrate how other, “regular” folks have created their superpower with some strategic “artist blending” and become superheroes in their own right.

Case Study #1-Ray William Johnson

Warning: Johnson’s humor is not for the faint of heart. If you are easily offended do not check out his work.

So how did Johnson create his superpower; by artistically blending the 3 pillars.

His talent: Johnson is a comedian.

His insight: People love viral videos on the Internet, so why not highlight 3 each episode and insert his brand of comedy into his commentary for each.

His innovation: Posting these videos on Youtube.

His superpower: His show, which is called, =3.

Superpower outcome: RWJ is the #1 most subscribed content producer on YouTube. He is an internet sensation who makes 6 figures a year by producing 5 to 6 minute videos that he uploads to Youtube every Tuesday and Friday.

He has even declined the lucrative offers of television executives who are looking to lure him away from his craft because he gets to do and say exactly what he wants; no compromise, no sensors.

Case Study #2-Brett Kelly

His talent: Evernote expert. He spent years studying and using the app and had become very knowledgeable in all the features it had to offer

His insight: Evernote did not have a guide that helped new users get the most of the app.

His innovation: Collate all the information together and self publish the product in the form of an eBook (PDF).

His superpower: His book, which is called, Evernote Essentials.

Superpower outcome: A few amazing things have happened for Brett. First the book has sold over 15,000 copies. The book sells for $29 each so you do the math (remember it is a PDF so his only real cost besides the time to write it was for the initial design of the book).

Second, Evernote (the company) loved his product so much they endorsed it to their vast userbase.

Third, he now works for Evernote.

Case Study #3-Justin Halpern

His talent: Writer with a bent on comedy

His insight: His dad would say the funniest most vulgar things. He would start recording these and sharing them figuring others would find them amusing.

His innovation: Posted them on twitter under the handle, “Sh*t my dad says.”

His superpower: A book by the same name, “Sh*t my dad says.”

Superpower outcome: Halpern’s twitter account exploded when he started posting the shit he dad said. This drew the attention of publishers who offered him a book deal. The book was a New York Times best seller and continues to sell very very well since it’s initial release back in ??.

A few spin off projects have resulted. First there was a TV show of the same name starring William Shatner. The show has since been cancelled (I think?).

He also just released his second book, “Why I suck at girls.”

Case Study #4-Victor Bastos

Note: Of all the case studies I have presented this is by the far the one I am most excited to present because I believe it represents the greatest opportunity for anyone with a talent for teaching to post their material with zero cost other than any materials you need to create your course.

His talent: An expert in Web Development

His insight: Teach what he knows online so people around the world could access the course.

His innovation: Used the platform Udemy

His superpower: A course called Become a Web Developer from Scratch (complete course)

Superpower outcome: I’m not sure how long Victor has been leveraging the power of the Udemy platform, but I listened to an interview with the one of the VPs of Udemy and Victor was their top earner last year raking in over $350,000 from his course.

Just a few words on how Udemy works for those who are super intrigued (I know I am). It costs you absolutely nothing to post your course on Udemy.

For every sale you make there are one of 2 outcomes.

1. If the referral comes from Udemy itself (meaning one of their 250,000 registered users found your course and bought it) then they take 30% and you get 70%.

2. If people find your course through your own referral link, then they take 15% and you get 85%.

I know what you are thinking: WOW! That’s a big cut on their part. It’s not and here is why.

First, they provide an amazing platform where you can upload videos and audio and they are displayed beautifully. There is no way you could do that yourself.

Second, I wrote a book. I get 10% on all sales of softcover books and 8% on digital downloads.

You do the math my friends.

And the thing I love about it is that someone could literally have a course up and running in a week or two if they were determined enough.

Honestly, I will be looking to use this platform as I look to diversify my passive income. I will keep you posted on that one.

Big idea: In that interview I listened to, one topic that is trending is Yoga! Perhaps that is a niche you might be able to wedge yourself into.

In summary…

Our most engaging talent is a blend of several talents that makes us unique to the rest of the world. Our unique super power is a blend of that talent, along with a unique insight and the leveraging of innovation.

Start blending my friends. Your superpower(s) is waiting to be discovered.

Activity…

A few times each week I sketch out the blank template below in my notebook and play around with ideas that have come to mind. It’s a great exercise in creativity and to be honest, YOU NEVER KNOW WHEN YOU MIGHT STRIKE GOLD on an idea that will take off.

To making shift happen,

Dean

[Shift #7] The truth about finding your passion

In 1999 I took an entire year off from teaching (an unpaid leave) to journey out and find my passion. I sold everything I owned at the time and took everything I had in savings and jumped in my car and began a 5000km drive across this great country of mine…CANADA!

The goal was to spend the following 9 months researching ideas on how one goes about reinventing oneself. I would spend my days at bookstores reading and taking notes and exploring possible ideas.  The 9 months flew by and when it came time to return back to Toronto I was no closer to finding my passion.

So what went wrong? How can someone spend 9 months trying to discover their passion and yet return home empty handed?

Honestly, it has taken me 13 years to figure out what went wrong, but I now have the answer.

I WAS FOLLOWING CONVENTIONAL WISDOM!

The dangers of conventional wisdom…

Conventional wisdom suggests all kinds of wonderfully safe ways to go about finding your passion. There are books to read, tests to take, courses to enroll in, etc. But that line of thinking doesn’t work because it makes a fatal assumption…

To find our passion we must go out looking for it.

If this was correct, why do we meet so few people who live a life producing the art they are most passionate about?

It’s simple. THAT IS NOT HOW THIS PROCESS WORKS. This is not a quest to find a hidden treasure. Instead, I want to suggest something more bold that has been proven time and again.

The truth about passion discovery…

Here is the BIG IDEA!

We don’t find our passion. OUR PASSION FINDS US!

How?

When we take it upon ourselves to commit our daily activities to those things that will help improve the lives of others.

It truly starts by awaking each morning and asking the question, “What can I do today that will impact humanity?”

Case Study #1: Scott Harrison; Founder of Charity Water

Harrison is an interesting story. Life in his twenties was spent as a night club promoter where he was literally being paid thousands of dollars each month just to push product. He lived a luxurious life, but it was void of any meaning.

When he hit his thirties he realized he had built a life he no longer wanted to live. So he quit and took a job volunteering on a Mercy ship for the next two years.

The ship would dock on the coast of Africa and perform surgeries to those in need. The entire operation was comprised of doctors and others who donated their time and expertise to help these people in need.

It was on that journey that Harrison’s passion found him. He discovered that these people were suffering because they did not have access to clean drinking water. And Charity Water was formed. It is a charity committed to bringing clean drinking water to the 1 billion people who do not have access to it.

Case Study #2: Ed Sutt, Inventor of Hurriquake

Sutt’s passion found him while he was a graduate student visiting the Caribbean Islands after Hurricane Marilyn.  Conventional wisdom in this area suggested that the best way to prevent such damage was to build structures with more expensive and stable building materials.

That solution however, was not feasible for most on an island such as the Caribbean.

It was while sifting through the immense devastation that Sutt’s passion found him. Sutt noticed that it wasn’t the building materials that failed, but rather the fasteners that held things together.

Sutt then spent the better part of 10 years working on a better nail. He eventually came up with something called the Hurriquake. This superior nail is not only preventing billions of dollars in damage, but it is saving lives and livelihoods when tropical storms do hit.

Case Study #3: Tom Affleck; Founder of School Box

Affleck has a story like many we hear about. He was not happy with the corporate path he was on so he left his job and began to do some traveling.

His itinerary took him to Nicaragua where his passion found him by arranging a chance encounter with a father in a local village. It was during this conversation that Affleck discovered that children could not attend school if they did have the necessary school supplies.

That chance encounter was the genesis behind School Box, which not only provides school supplies so children can attend school, but it has now branched out into school building across South America.

Where is your passion…

I share those stories to illustrate the point that none of these individuals knew in advance that that particular journey they were on would lead to them finding their passion.

But they all share the same theme. All 3 were committed to making a difference in the lives of others.

If we all began to view the world through that lens, the likelihood that our passion will find us increases exponentially.

I will end this by sharing a bit more about my journey

Living my unlived life…

I have spent the better part of the past 20 years trying to find my passion. But a funny thing happened a year ago. I had some great success changing how I looked and so I gave up finding my passion so that I could share what I had learned with others who I knew were struggling to change how they looked.

And I discovered some really amazing things when I made that switch to begin helping others.

The biggest was the discovery that much of my success had come by defying the conventional wisdom that I had so eagerly followed in the past.

And this got me thinking. Is it possible that conventional wisdom is holding most of us back from creating some of the really monumental changes we are hoping to make?

In a nutshell, IT IS! It’s having a devastating effect on humanity. But it doesn’t need to be this way.

I can help…

I have spent that past 18 months working on creating shift in my own life. And you know what, I have had more success in that time period than my previous 45 years combined.

  • I have lost 40lbs + and kept it off for 16 months
  • I’m on the verge of having 6 pack abs (at the age of 46)…will be sharing more on this in the upcoming months
  • I have begun to earn an income online by sharing ideas that I know can change people’s lives (I know this because they have changed my life)
  • I approached ONE book publisher and managed to fulfill a lifelong dream of becoming a published author
  • I got invited to speak at Paleo FX in Texas this past March
  • I have been interviewed by a variety of bloggers big and small
  • I launched a #1 rated podcast on iTunes

And I have done all of this by going to war on conventional wisdom. It simply holds the majority of us hostage and prevents us from being who we want to be.

Conventional wisdom is a disease…

Listen I get how hard change is. It took me 45 years to figure this sh*t out.  And I realize now that I was infected with conventional wisdom and the reality is so are you.

But there is a cure.

Exposure to people and ideas that are the antithesis of conventional thinking.

Voice mails to an Unlived Life…

For those who are tired of living a life that someone else has designed for them, I have created an exciting new program.

It’s called Voicemails to an Unlived Life.

Each weekday, Monday to Friday, I send a 2 to 3 minute voice mail with an unconventional idea for living your unlived life. It’s my way to help you stay focused and give you practical strategies to help you bring your unlived life to life.

I have one years worth of voice mails to send (260 in total).

For those interested, I have 3 different payment options depending on your financial situation.

I have an entire page which contains more information. On the page you will find…

  • a 4-minute video explaining the concept and how devastating not living our unlived life is
  • 3 sample emails you get for free
  • 3 different payment options
  • 5 reasons this program can help make you remarkable
  • 5 important questions and answers

To learn more go to: THE UNLIVED LIFE

In closing…

Your passion is out there waiting to find you. Your unlived life is also out there, waiting to be lived. Take the necessary actions required to make both begin to happen.

Speaking from experience, amazing things begin to happen when you do.

To making shift happen,

Dean

Download: PDF

 

 

 

 

[Shift #6] Begin living your unlived life

JUST SO YOU KNOW…

This post is meant to inspire a possibility of what can be, if YOU so choose. Focus on the principle and apply it to any part of your life where you feel this would and could make a difference. On the flip side, feel free to reject any idea in whole or in part that doesn’t fit the vision you are looking to create. If you notice mistakes in this post, please note they are accidentally intentional because they mirror our path in life: an imperfect journey towards perfection.  Enjoy!

Download: PDF |

Words of wisdom…

Most of us have two lives. The life we live, and the unlived life within us. Between those two stands Resistance.

-Steven Pressfield, The war of art

Living an unlived life…

The first 45 years of my life were spent blindly stumbling along unknowingly following shortsighted and flawed conventional wisdom.

  • I went to university because that was the thing to do when you finished high school even though I had NO CLUE what I wanted to do with my life. My initial plan was to travel or join the army, but at the last minute I opted out so I could do the responsible thing.
  • I got a teaching job immediately upon graduating from university. My initial plan was to travel to Australia, but I met a girl and decided to stay because that was the responsible thing to do.
  • I contributed to my pension plan and RRSPs so that 4o years into my future I would be able to finally live the life I really wanted. Save now so you could live later. That was the responsible thing to do.
  • I stayed in my safe secure job about 10 years longer than I should have. “Why would I want to give that up,” people would say.” It pays well. The holiday’s are outstanding. And the benefits are some of the best in the country.” That was the responsible thing to do.

Yup! I have been “responsible” longer than I care to admit.

But my responsibility came with a price. I was horribly conflicted. On the one hand, I was living a life that allowed me to live. It paid my bills. It put food on the table and gave me a warm bed I could crawl into every night (actually it is about 1/3 of a bed. My cat feels he is the rightful owner of the other 2/3 and his diagonal sleeping positions help him stake that claim.)

On the other hand, I dreaded going to work everyday and would put it off as long as possible. In fact, I would intentionally get stuck in rush hour traffic just so I could have more time with my thoughts of a future I had no clue how to create.

Around the time of my 45th birthday I awoke one morning and realized my conflicted self was a price I was no longer willing to pay. And so I decided I would no longer work for someone else. I wanted to find my own path in life and I was prepared to struggle mightily to do that.

I would proceed to withdraw whatever money I had in my savings (not very responsible!) and live off that so I could figure out what kind of life I actually wanted to live NOW, and not wait and hope I would still be around in 20 years to do that.

Being true to yourself (or myself)…

That decision is, without a doubt, the best I have ever made in my life. It has not been easy by any stretch, but the hardships I have endured have allowed me to discover things I never would have discovered had I not dared to venture out and hammer my dent into the universe.

Here is a quick list of things I have learned…

  • Freedom does not come because you own a car. In fact, I would argue I have gained MORE freedom since I sold mine a year and a half ago.
  • I do not need a phone to be connected to the world. Three and 1/2 years ago I got rid of my cell phone and home phone simultaneously. (That was initially a one year experiment that I have extended indefinitely.)
  • If I am struggling with something it is fair to assume that many others are also struggling with the same issue and would gladly welcome my solution to that problem.
  • Finding my passion began to evolve the moment I accepted sole responsibility to create my own solutions to the problems that have plagued me for most of my life.
  • When I eliminated plan B-like thinking (ie. getting a job) I had no choice but to do everything in my power to make plan A a success.

Greatest discovery…

As I mentioned in my podcast, Living the unlived life, which you can listen to —> HERE,  my greatest discovery has been recognizing what Pressfield said above. We all live two lives. There is the physical manifestation of the current “life we lead” and in the dark recesses of our mind is the life we most desire; our “unlived life.”

I now understand that the angst and frustration I felt for all those years when I awoke each morning was my unlived life calling out to me; sending me SOS messages in a desperate attempt to let me know the life I was leading was not congruent with the life I really wanted to lead.

It’s taken me 46 years to finally be able to put that angst into words and give it context so I can actually do battle with it now. I was unprepared previously because I did not know who my foe was.

That is no longer the case and I am now prepared to fight to the death to beat it down.

A little context…

Provided you are still with me here on the two lives theory (btw feel free to create your own analogy if this doesn’t work for you), I believe that the further apart those lives are-the one we are living and the one we most want to live (the unlived life)-the greater the incidence of…

  • disease and illness
  • infertility
  • any kind of dysfunction
  • crime
  • shame
  • unforgiving mindset
  • bitterness
  • hatred
  • unhappiness
  • resentfulness
  • debt
  • depression
  • anger
  • abuse of all kinds
  • criticism (receiving and dishing out)
  • lies and deceit
  • low self-esteem
  • weight gain
  • stress
  • mental illness
  • gossip
  • angst
  • fear
  • lack of confidence

One of the great benefits of my journey to live my unlived life is that I have begun to see the exact opposite happen.

As I work to align my two lives and put them on a collision course…

by narrowing the gap…

I have begun to see that the life I live is now starting to resemble my unlived life.  Suddenly I am feeling, witnessing and experiencing more…

  • abundance
  • love
  • beauty
  • truth
  • happiness
  • trust
  • forgiveness
  • gratitude
  • commitment
  • intention
  • peace
  • adventure
  • respect
  • courage
  • confidence
  • friendship
  • optimism
  • belief
  • strength
  • health and well being
  • compassion
  • peace of mind
  • possibility
  • vision
  • hope

The goal…

Eventually we want our two lives to overlap, meaning we are NOW living the life that was once unlived.  When that happens, most of what we experience on a day to day basis will come from the latter list above. It’s an extraordinary feeling!

Keep in mind however that they will never completely align. As we live more, life reveals more that was not previously seen and so we now have more items to add to the queue of our unlived life. That is a GREAT thing to have happen by the way!!

Your assignment…

To begin the transition to living your unlived life, you must first identify what is unlived for you at this point in time.  Keep in mind that this will evolve over time as you begin to live more. Also, remember to focus on the various roles in your life which may include…

  • health
  • relationships (spouse, your children, your parents etc)
  • finance
  • career
  • community
  • legacy
  • personal

A blurred example of mine is shown below. WHY BLURRED? I will be offering this to those who sign up for the “Voice mails” program.

If you sign up for the monthly offer, you will get a PDF version that you can use as a guide to create your own. If you take the heavily discounted one year offer, will get the PDF and a screen cast video where I will go through and actually talk about each section in more detail and how it continues to evolve, why I set it up the way I did and a few insider tips for you as you go about creating your own.

For the record, my list continues to evolve as I focus on it each week. I also know a year from now my list is going to look very different. That excites the heck out of me.

My first list started as a brainstorm in my journal. I took that list and expanded it below using Free Mind mind-mapping software (which is free for download).

I would suggest you grab your notebook and start uncovering what your unlived life might look like.

In the meantime, I have…

Two special offers…

Are you tired of living a life you had not intended on living? It has taken me 45 years to begin the process of living my unlived life. In the past year I fulfilled a dream of becoming a published author (all from a guy who thought he couldn’t write nor thought he was the “creative type.”

Tomorrow I am going to send you an email outlining, “Voice Mails from an unlived life.”  The email will explain the following…

  • what the program is exactly
  • the two packages that will be offered (there is a single digit monthly version for those on a budget and a one year discounted special for those who are ready to commit.)
  • a short video explaining the rationale
  • 3 FREE sample voice mails to get you started (even if you don’t sign up)
  • a Best Practices PDF
  • my actual Unlived Life document on PDF
  • a screencast video where I walk you through and do a commentary on the entire document (only available to those who commit to the one year option

STAY TUNED TOMORROW!!

Real food summit…

If you heard my last podcast, then you know Sean Croxton was actually on explaining the real food summit. It’s 9 days with 3 speakers each and every day; all starting July 2nd. But you need to get on the email list to not only get updates on the speakers, but qualify for a bunch of bonuses as well, including a one year subscription to organic gardening magazine (first 500 subscribers only so don’t delay!)

Here is the magical link to use: www.makeshifthappen.org/realfood

You can’t register until 12:01am PST on Monday July 2nd however. Don’t worry, I will send you a reminder email.

Lots of great stuff happening kids.  It’s a great time to discover who we really are.

Let’s go make some shift happen shall we.

With mucho gratitude my friends,

Dean

[Shift #5] The art of dreaming big

Read this first…

This post is meant to inspire a possibility of what can be, if you so choose.  Focus on the principle and apply it to any part of your life where you feel this would and could make a difference. On the flip side, reject any idea in whole or in part that doesn’t fit the vision you are looking to create. Also, please treat misspelled words gently. It’s damaging to their self-esteem when they are told they are wrong. :-)

Download: PDF | Download: Audio |

The big miss…

I’m going to be extremely transparent with you today as I share my vision for my future. My reason for sharing is to simply demo how I am using this very shift in my own life RIGHT NOW and to illustrate why this shift is ESSENTIAL to YOU if you are hoping to create a different outcome in some area of your life that you are currently not satisfied with.

So let me start by identifying a major flaw many of us make when we are attempting to create shift in our life.

We have no BIG vision of where we really want to go.

I think there are a few reasons for this.  First, many of us have never been taught how to make the seemingly impossible, possible. Second, we have been conditioned our whole lives to be “practical,” whether from our parents or the education system that trained us to “follow the rules.”  Third, dreaming big scares the crap out of us either because we will swing and miss or we might actually get what we want and won’t know how to deal with that success we thought we wanted.

But the biggest reason I think we avoid dreaming big is too save ourselves from the ultimate rejection and disappointment we might feel if we don’t achieve our desire.

I don’t know about you, but I can definitely relate to that last statement. Here is a peak into how I used to think.

The mindset of mediocrity…

Back when I was in university (where I studied the fine art of drinking beer out of a funnel), I was applying for a job to be a floor Don in the residence I lived in (kind of like the Godfather, but the “family” you are in charge of is always drunk and seldom wakes up before 2pm).

Essentially, I would be responsible to make sure law and order was kept on the floor.

While waiting for my interview, I happened to be standing with a buddy of mine who was also waiting to be interviewed. We were chatting about a bunch of things and somehow we wandered into the topic of interview philosophies.

I asked him how he prepared. He said he approached every job with the intention that he was going to GET IT. He would prepare long in advance. Do would research the company and the mission.  He would come up with answers to all the possible questions he might be asked. He would interview present or former employees to find out more about what made the company tick. And he would ask people in the town what their impression was of the company.

What was more interesting was what happened if he didn’t get the job. As he described it, “If I didn’t get the job, then someone else simply had a better interview than I did.”

I was blown away by this, more so because I was embarrassed by my approach to interviews. I had such low expectations which included things like; don’t pass gas, make sure my zipper was up, and to keep my hands dry so it didn’t seem like potential employers were shaking hands with someone who was wearing wet mittens.

But worst of all, I ALWAYS assumed I would NOT get the job. That way when I didn’t get it, I would not be disappointed.

Dreaming big for the first time…

It’s funny how life finds unexpected moments to us teach things we need to know. That random encounter with my pal taught me a lesson that might well have been the second most important thing I have ever learned. (#1? Put the damn toilet seat down when you share a residence with females.)

It transformed me because it was the first time I realized I could get more out of life by declaring what I wanted as opposed to putting out vibes of the very thing I didn’t want.

So let’s flash forward to 1990. I have just graduated from teachers college (where I might add I did not learn a damn thing) and moved to Toronto to find a teaching job. As it turned out, a really awesome school that was about 5 minutes from my apartment was hiring.

I had also discovered (by chatting up the secretary) that they had already interviewed 34 others and I was the last one they were going to interview. They decided to interview me because I had written this really creative cover letter where I talked about a physics principle-the transfer of energy- and how it applied to teaching.

As I walked to my interview that day, I vividly recalled that conversation with my buddy a few years before. And I can tell you exactly what my internal dialogue was as I walked.

“I AM GOING TO GET THIS JOB!” And I did. It was the first time I had dared to dream big and it worked!

Why declare what you want?

As I mentioned above, there are a bunch of reasons why we don’t declare what we want. But to help you embrace this concept and it’s absolute importance allow me to frame it with this analogy.

Think of the art of dreaming big like a puzzle. The picture on the box is the vision or the dream of what you are daring to create. The only difference is your box currently has no pieces. The pieces are “out there.” They might be resources, ideas or people you need to find, but they ARE out there waiting for you to discover them.

But you can’t find the pieces you need until you declare the vision you want. And that’s the rub.

Most of us avoid creating any kind of vision so we won’t once again experience another failure or letdown. The problem with this thinking however is that when we don’t declare a vision we don’t attract the resources that we most need.

5 steps to dreaming big…

I have identified 5 steps to this process that I will share, but I will do so within the context of a big dream I just set for myself. I believe transparency is a MASSIVE part of teaching people effectively, so I am going to let you in and see how I am applying this in my own life right now.

Step #1: Declare your vision

Three weeks ago I launched my podcast to simply see what would happen. Little did I realize that I would discover that I absolutely love it, nor did I realize this would be the thing I would build my business around.

I talked about that in my previous podcasts, which you can subscribe to —> here, if that seems a little cryptic to you.

I have now released 4 podcasts and have been watching my stats (number of podcast downloads) to get some sense of how they are doing.

Based on those numbers, I have decided to declare a vision that seems completely IMPOSSIBLE to me (and I am sure to you as well) at this point in time.

My podcast vision…

This is the vision I declared for myself yesterday.

To have a podcast network that is impacting so many people that I am averaging 1,000,000 podcast downloads each month.

Is this outrageous? Abso-freaking-lutely!

Before I go any further, let me share my current download stats so you can see just how outrageous this current vision is.

So my podcast officially launched on Tuesday, May 22nd. I had absolutely no idea what to expect because this was all so new to me. So I decided to simply yet the numbers tell the story. Here is a breakdown of the chart above…

Week #1 download totals

Tuesday: 18

Wednesday: 102

Thursday: 620

Friday: 484

Saturday: 454

Sunday: 373

Monday: 367

Daily download average for week #1 = 345/day

To be honest, those numbers are really good for a new podcast, so I was really pleased and it was then that I began to dream a bit. I thought it would be great if I could do this for a few months and eventually get to an average of 500 downloads/day.

Well that happened in week #2.

Week #2 download totals

Tuesday: 528

Wednesday: 834

Thursday: 645

Friday: 773

Saturday: 749

Sunday: 616

Monday: 649

Tuesday: 623 [this has 8 days due to the delay of my 3rd podcast because I forgot to record it. DOH!]

Daily download average for week #2 = 677/day

As you can see I easily beat that goal that I thought would take a few months to attain. So I thought I would dream a bit bigger. I set my sights on averaging 1000 downloads/week. To be honest, I had no time frame on this, but again I figured at least a few months.

Well I reached that goal in week 3.

Week #3 totals…

Wednesday: 737

Thursday: 1667

Friday: 1061

Saturday: 971

Sunday: 916

Monday: 1205

Tuesday: 1331

Daily download average for week #3 = 1127/day

Here is what has happened this week since podcast #4 was released.

Week #4 download totals

Wednesday: 1476

Thursday: 2550

So as you can see from the numbers, declaring 1,000,000 downloads/month is crazy at this point in my journey. AND THAT’S WHY I LOVE THE DECLARATION!

Step #2: Don’t worry about the hows

The reason most of us don’t dream big is because we are so damn practical and realistic.  Those are dream killers because they confine our vision and narrow it to something that becomes very very ordinary.

So how did I come up with 1,000,000 downloads/month. Because it seems IMPOSSIBLE.

Do I know how I am going to accomplish this?  For the most part, NO! I have no clue. But I’m not going to worry about the hows because I know if put it out there and show up every day and keep working at it, the answers will begin to reveal themselves.

Step #3: Review the dream daily.

I actually started doing this last week. I write in my journal every day and start each entry with this sketch.

I chose the word network because it reminds me of television and the fact that major networks have more than one show (yes it’s true :-) ).  The word network encourages me to THINK BIG, to not limit myself to the opportunities that could exist.

As such, I have ideas for starting a second show and possibly a third at some point.

Step #4: Search for evidence

Just because nothing is happening doesn’t mean nothing is happening. There is an art to identifying and finding evidence that most people don’t see. It’s the same whether we are trying to lose weight, attract love or earn more money.

If we are putting positive stuff out there, then stuff is happening, we just need to dial in our vision (like a microscope) to see what most people don’t.

This is a seldom used skill that can be sharpened with practice.

Step #5: Add your puzzle pieces

I said above that when you dream big, you have no pieces in your box. You actually have to go out and find them (step #4) and then begin to add them to your box and carefully begin to assemble them.

Pieces come in all kinds of forms. They can be thoughts. They can be people. They can be blog posts.  They can be podcasts. They can be resources.

One sign I got last week was in the form of a FastCompany blog post on someone who has built a podcasting empire. This came shortly after I started sketching my notion of an MSH Network. I added that piece to my puzzle. I went a step further and contacted the guy from the article in the hopes I can skype with him for a few minutes and pick his brain on what he did and how he did it.

I also found an article about director Kevin Smith and how he states that podcasting has saved his career. I am now using Smith as one of my case studies and carefully following what he is doing as he builds his podcast empire.

The answers are beginning to show themselves and my puzzle is beginning to take some shape. Yours will as well if you can begin to put these steps (or your version of these steps) into practice.

Moving forward…

So the question is, “How can you apply this idea to your life?”

If you want to change how you look for instance, then start by dreaming big. What do you want to look like. Don’t be conservative. Set the bar high. Dream big. Trust that the answers will reveal themselves to you.

How about the ultimate career? What does work that you are passionate and excited about look like?

How about your life? What’s your vision of the perfect day?

Imagine if you took the one area of your life that is giving you the greatest challenge at this time and dared to dream big and showed everyday to work on that vision. I wonder what answers you might attract if you dared to do so?

To making shift happen,

Dean